Situational Marketing

Tattoo Marketing

Did you know that two out of every five Americans between the ages of 26 and 40 have tattoos? I am in that category and have not felt the need for a tattoo as of yet, but as the  time comes for my car to need new tires, I might just be tempted to go and get one.

Tattoos were once seen as a sign of rebellion but have become so mainstream that advertisers have started using them to market everything from shoes to energy drinks. Marketers are tapping in to the fact that tattoos aren't just for the young anymore, but are for those that think and act young.

Tattoos deliver a unique message; a message, that some say, has gotten lost in the world of tv, blogs, and video. For example,

"For three years, Goodyear's Dunlop tire unit has offered a set of free tires to anyone who will get the company's flying-D logo tattooed somewhere on their body, and 98 people have taken up the offer."

Leaseyourbody.com is a site that will connect people with advertisers who will pay those willing to wear the brands they represent. But will this shift in trend become so common that it will, in turn, become less effective?  David Crockett, assistant professor of marketing at the University of South Carolina,  thinks so......

"You've got this constant game of cat and mouse, of youth culture and these companies. That lifestyle just gets shorter and shorter and shorter."

We recognize that consistent and creative marketing can be very competitive in today's ever changing environment and while tattoo marketing may not be the direction most companies are  willing to take, Blast Companies can help deliver messages in a myriad of mediums that require less pain and ink.   

Idiot's Guide To Marketing

In the world of Web 2.0 there are all kinds of different marketing terms that are associated with it. Terms that we've heard but are not limited to business in general. Let's talk about how Bucky, from the West Virgina Blogger, explains to the the hundreds of people that ask him, "what exactly is marketing communications?". His answer is one I think you'll enjoy.............

Comparing marketing to picking up men at a bar, this mildly NSFW link goes through the basics from Direct Marketing to Spam.  Our favorites:

"You see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” — That’s Direct Marketing.

You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” — That’s Advertising.

You’re at a party and see a handsome guy. You talk him into going  home with your friend. —   That’s a Sales Rep.

Not that you need to go hang out in bars in order to get your job done, but on some level doesn't that explain a bit better how the world of communications works? I think so.