GIMA has free golf at the Forest Park Golf Course. We're still looking for a few hole sponsors (three in all), so if you want to get in front of the city's fastest growing marketing club (full of interactive marketing professionals), now's the time to join/sponsor/get some free golf.
Something you may not no, we also have a free job board for St Louis interactive jobs.
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It's too late to enter, but Southwest Airlines has completed a caption contest for the BlogWorldExpo.
Blog World Expo is going to be one of the biggest blog and social media events we've run across, and if you have the opportunity, you definitely should try to make it out there.
Southwest is really the focus of this post, because they do so well what all marketers should be trying to do. They integrate their marketing message across their entire enterprise.
Quick, what's the Southwest brand? If you said fun, friendly service, then you've flown Southwest and watched their commercials. Southwest, a "discount" airline, is one of the few profitable airlines in the country. Part of that is their business model, but part of it is their marketing.
From their television commercials to their billboards to their blog, Southwest promotes the freedom that flying is supposed to represent. Though they compete on price, Southwest focuses on the experience of flying, which is directly impacted in large part by the people that work for them.
Scott Monty, over at the Social Media Marketing blog has given his readers a call to action. Evidently, Joseph Jaffe's new book "Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership", is now available at Amazon and Scott is asking everyone to tap into the very power of community that this book talks about, by ordering this book tomorrow......
"Joe is using new marketing to prove new marketing. This Sunday, October 21, he is going to bum rush the charts at Amazon. "Do what to the what?" I hear you asking. He's asking that everyone wait until Sunday to buy the book and then hit that purchase button at once, helping to drive his book up the Amazon rankings."
So this is kind of a crazy idea, but could seriously work if we all participate. The power of community is just another avenue in the realm of new marketing and I for one am all about promoting my social media brothers.
Tanalyn Dollar of Blast Companies will be speaking at the October 24th DMA STL meeting at Spazio's in Westport.
Jupiter Research estimates spending on mobile marketing will more than double in the next five years. Consumers are driving the changes in technology, opening up avenues for dynamic interaction and a new set of business rules.
Capable of wide reach, timely relevance and offering a variety of interaction, mobile’s potential is equally matched with misunderstanding and potential misuse. We hope you’ll join us to learn more about this exciting topic, it’s relevance in the direct industry and how it is being used to generate measurable and effective response.
WHEN: Wednesday, October 24, 2007 11:30 AM - 1:30 PM
HERE: Spazios Westport - 12031 Lackland Rd. - St. Louis, MO 63141
REGISTER TODAY: Click here or call 314-644-1100
Mark Your Calendar for Two Special Interactive Events
1) Current State of Interactive Employment Market
Gateway Interactive Marketing Association's (GIMA) October Meeting
Wednesday, October 17, 6-8 p.m.
To succeed in today's competitive business environment, companies must recruit and hold onto quality professionals. For the employee, it is important that you stay on top of this ever-changing market place and focus on the increasing demands to stay competitive.
We'll discuss industry trends with recruiters and company/agency HR representatives, in addition to current salary averages and how St. Louis compares to national averages. You'll also learn how companies can find top-notch talent both in and out of the St. Louis market, and how employees can stay competitive and informed about the best opportunities.
2) Advertising Institute -- Battling the Time Shift -- (New & Old Media)
Ad Club of St. Louis October Meeting
Friday, October 26, 2007, 7:30-9:30 a.m.
Jen Samples, Director of Media at Infuz and GIMA President will be one of the featured speakers.
