Using PPC In Your Marketing Plans

I'm not a big fan of PPC for marketing. It's not that I don't think it works - it's that I don't think it works for most people.  I can't tell you the number of clients I've seen who've dropped a grand or two into PPC and had no results.  Or $50 a month with no results, but hey, it's just $50 a month, right?

PPC is a discipline, and as such, it takes someone who knows what they're doing to get it right.  The limited PPC campaigns I run are for branding, so I'm not an expert.  I know just enough to tell you if you're wasting your money or not, but your accountant can do that.

So I turn to people who do know what they're doing. One is RobDogg, a commenter from February who writes about online marketing, and clearly understands the correct way to run PPC campaigns.  In this post, he covers Grouping of Ad Words in a video tutorial on bridal dresses.  It's 15 minutes, but if you're running a campaign, it's 15 minutes well spent. 

Hey RobbDogg - if you want to integrate with us for texting, e-mail, or voice broadcasts, let me know.  You're now on my short list for PPC referrals. 

Comments

[henrry134]

Yes...PPC is a discipline that allows others website owners to bid on the keywords and of course website owners try to bring the traffic for the keyword using search engines and many social networking websites.