Integrating Your E-mail Marketing With Blogging

Smart e-mail marketers know that bulky e-mail attachments clog up inboxes and don't get read.  A lightweight HTML newsletter that gives portions of the content but drives readers back to a website is the key to adding traffic and getting read.

It's an old trick, but a good one.  But it usually means you have to create the content for a newsletter and post it in two places - your e-mail marketing piece and your website.  If you're interested in displaying the same amount of information without doing double work, I'd suggest you start using a blog software as a content management system.  Blogposts are published using HTML.  It's very simple to take a blogpost and turn it into an e-mail newsletter.  At the same time, writing and posting just once a week gives you four articles to add to the newsletter.

Some people read content from the newsletter, and some read it online.  If you're looking to save time (and improve your SEO), learn to publish blogs that can be reconstituted as your monthly newsletter.  It's as easy as write, publish, and send.