Carnival Of The Mobilists #114
Carnival of the Mobilists #114 Is up at Always on Real Time Access.
Russell Buckley discusses the uniqueness of the mobile channel as multi-medium.
But where I think mobile is different, is that it can be a medium which people use, while consuming other media simultaneously. For instance, you might use the mobile while watching TV, or as you read the newspaper. While not entirely unique in old media (perhaps people did read the paper while idly keeping an eye on the TV screen), we can say that it probably wasn’t normal behaviour and certainly no one would have been fully engaged in more than one medium simultaneously.
It reminds me of those television commercials urging viewers to log-on while watching television. There's a there there, but we don't quite yet know how to hit it.
WebClip2Go suggests a free service that allows you to take partial content from a website and drop it into a mobile browser. I see this as a fantastic tool for an enterprising mobile blogger who wants to be the first mobile phone aggregator for his or her locality.
FasterFuture points to Twitter as a better application for awareness than Facebook.
SituationalMarketing will be hosting the Carnival in two weeks. To sign up as a host, go the mobilists page.


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