Well it appeared the use of mobile marketing in Super Bowl ads are truly starting to gain traction. I counted three times within ads opportunities to interact with brands via mobile. Based on the fact that there were zero times SMS marketing was used in 2008, I am very pleased with the outcome. I also found it truly encouraging that The United Way used mobile as a medium to garner support through a Super Bowl ad.
I truly believe agencies are beginning to take notice due to impressive numbers of consumers who are interacting over their mobile phone. With consumer adoption of mobile on the rise, I am confident we will see brands and agencies begin to put mobile marketing as part of the overall media mix.