Many times it is extremely hard to concisely talk about how to market in this new digital world we live in. The authors of this article have done a great job of breaking it down on how to start. There are an incredible amount of useful tips including the temptation to use the latest technology to only sell products. If you can utilize these new technologies to get the word out - then your brand ambassadors will help you sell the products for them.
The article is located - https://online.wsj.com/article/SB122884677205091919.html
I wish they would have included a little more about mobile marketing within this article but overall it is a well written and constructed thought process how to bring these new technologies together.