Have you tried the new iPhone? Doesn't it appear to make your life a ton easier? If I am a brand marketer how do I use this device to sell more products and services?
This is what I term as the iPhone effect. Marketers desperately trying to figure out how the new iPhone is going to impact their brand. The iPhone provides an easy to use interface along with powerful software to make interacting with consumers easier than ever before. SMS is a snap - Real time updates - GPS capabilities - Ability to upload pictures to an application - all very easy with an iPhone. But isn't there a bigger picture here? What is the bottom line for marketers when it comes to the iPhone? Here are my thoughts for marketers feeling the iPhone effect:
1. The iPhone has raised the bar for mobile marketing. They have sold over a million new 3G phones since its debut. It is not the golden ticket for every brand but will give it the kick every brand marketer needs to move forward with a mobile program.
2. If you have not allotted budget to mobile marketing, I would start now, as your competition probably is. It is critical to begin to understand how consumers want to interact with your brand over their mobile phone. This could be as simple as adding a mobile component to your next marketing campaign or identifying how to utilize mobile messaging to enhance the brand experience through integrated messaging.
Even though the iPhone effect for brands is very powerful, it is still the content which is King for mobile users. Be sure to engage your users with relevant content on a timely basis and they will be loyal mobile advocates for your brand no matter what the device.