A personalized phone call from a professional wrestler is not out of the question for some Missouri residents this spring as Adamson used Blast Companies' integrated voice technology to kick off the Missouri Lottery Muscle Up promotion in early April.
As part of the program, Blast Companies created the application that allowed users to create a personalized phone call for friends, family, etc. that featured the name, automobile make, county of residence and Viper's message of the call recipient. The call was then sent via either phone or email to notify the recipient to win a new vehicle as part of the Missouri Lottery promotion. Users put the call together via a website created by Adamson: http://www.callofviper.com.
"Using Blast Companies integrated voice services, we were able to create a fun promotion that not only engaged our target, but also left an impression with call recipients," said Jason Parks, Adamson principal and idea director. "Blast Companies not only provided the technology but also worked with us on all aspects of the promotion, and was integral to its success."
Blast Companies technology also featured real-time reporting that allowed Adamson to view the success of the campaign with the number of calls created and sent on a daily basis.
"The Muscle Up promotion is really a perfect example of our technology in action - with information provided to us, we can create virtually any phone call, email, text message for any promotion," said Chris Torbit, Blast Companies president. "Call of Viper was fun to work on; we are thrilled with its success, and we can't wait to work with Adamson in the future."
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