The Ad Council is sponsoring a series of commercials about Amber Alerts, the community response system in place for children who have gone missing.
The first three hours after a child abduction are the most important, and the Amber Alert system takes advantage of the eyeballs in the community to help law enforcement track down the abductors.
It's a great system, and one that works with citizens, rather than against them.
Which is why the latest technology upgrade to use SMS text messaging for Amber Alerts is such a great idea. In addition to radio, television, and press releases, you can sign up for Amber Alerts on your phone, which means that driving around, you might be in the position to help save a child.
https://www.wirelessamberalerts.org is the site, and I urge you to join. Just Text the word "Amber" followed by a space and your Zip code, and you'll be enrolled. You can stop at anytime, but it's a valuable service, and mobile bloggers can make a difference by writing about it and linking to the website.
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