The big story in this year's presidential campaign isn't just about race, gender, and national security. the big story is how candidates are mobilizing online, using their e-mail lists to drive action, raise funds 9$85 million from Barack and Hillary in the last quarter), and connect volunteers.
When you think of political messaging, you probably think of robocalls and all the negative press they've received in the last year. We think the attention has been unfair, and it's not just because we sell capacity to political consultants. People don't mind robocalls - they mind bad robocalls. They mind robocalls that are sent without thought to who you're calling, and when they haven't given you permission to call.
It's the same with direct mail, e-mail marketing, and texting. To get the most out of your effort, you have to create a planned campaign with goals.
That's whey we created voter decoder to go along with the blast product. VoterDecoder allows volunteers, supporters, staff, and constituents the ability to manage how they wish to be contacted, and it allows you to stay fully compliant by giving opt-out and opt-in power to the people you're messaging. The goal of all of our software is to save you time and money. If the administration of your contact list is handled by the public, you don't have to put precious campaign resources into administrative tasks.
Consumer Decoder™ is an advanced data capture application which enables campaign mangers and candidates the ability to speak to constituents on their terms. During the registration process, we gather relevant contact information and segment and profile your voters into several different groups. During this time we also ask constituents to choose a preferred communication medium for future dialog opportunities The communication mediums include voice broadcasting, email marketing, text messaging, fax and direct mail. This provides candidates a real opportunity for increased loyalty since voters decide how they would like to receive candidate communications.
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