Marketing is a holiday-driven function in the retail world. This is true of car dealers, furniture stores, restaurants, and even grocery stores.
For e-mail marketers, the options go much further, from product based e-commerce stores to accountants promising tax advice on the cheap if done before Valentine's.
The Vertical Response blog lays out a whole series of Valentine-themed e-mail campaigns.
Jewelry - Pictures work! Make sure you put them prominently in your emails to show off your stuff.
Flowers - This is too obvious, but remember to include email marketing campaigns all the way up to and on the day.
Spas & Salons - Start putting your offerings out on your websites and in your salons now. Gift certificates are THE thing you should be pushing for this holiday.
Wineries/Wine Shops - How about putting together gift baskets of your merchandise? We've seen some nice red gift bags that wineries are giving for free with nice card attached.
Can you come up with any more? And when you're done, it's time to start working on St. Patty's Day.
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