We write about mobile marketing alot, but if you're new to the idea, or are wondering just how effective marketing to someone's cell phone is, I thought I'd share some numbers from the Harris Interactive poll that tracks wireless usage in the US.
The Harris Interactive Poll found that:
Over eight in ten (81%) U.S. adults say that they have a landline phone and over three-quarters (77%) say that that they have a wireless or cell phone;
About one in six (16%) of U.S. adults use the Internet, sometimes referred to as VoIP of Voice-Over-Internet-Protocol, to make telephone calls; and
About 98 percent of all adults have some telephone service with the remaining two percent saying that they do not have phone service at all.
About six in ten (63%) U.S. adults are using multiple approaches to making telephone calls. Interestingly,
Just under one in five (18%) of U.S. adults only use a landline phone;
Eleven percent (11%) are only using their cell phone and two percent (2%) are only using the Internet (VoIP); and
Five percent (5%) are only using either a cell phone or VoIP.
You cannot build a successful marketing program without first understanding the demographics of the people you wish to sell to. The key thing to remember about cell phones is that 80% of US Adults use something other than a landline to communicate.
What's funny is this poll is conducted on landlines, which means the numbers could be even greater than reported. Do you know all of those fancy political polls we see during the presidential primaries and election? Did you ever wonder why they are so far off, even when they're conducted at the same time? It's not a fickle American public - it's the lack of recognition that many people have gone exclusively wireless (I'm one of them). There's no way to account for them in regular polling.
Now imagine you're trying to reach an audience. Based on what you've read, what's the single best way to ensure that your message is seen or heard. That's right - it's their cell phone.
people have them then
Comments