In the world of Web 2.0 there are all kinds of different marketing terms that are associated with it. Terms that we've heard but are not limited to business in general. Let's talk about how Bucky, from the West Virgina Blogger, explains to the the hundreds of people that ask him, "what exactly is marketing communications?". His answer is one I think you'll enjoy.............
Comparing marketing to picking up men at a bar, this mildly NSFW link goes through the basics from Direct Marketing to Spam. Our favorites:
"You see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” — That’s Direct Marketing.
You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” — That’s Advertising.
You’re at a party and see a handsome guy. You talk him into going home with your friend. — That’s a Sales Rep.
Not that you need to go hang out in bars in order to get your job done, but on some level doesn't that explain a bit better how the world of communications works? I think so.
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