All too often, we fail to look at our products through the eyes of the consumer. E-mail, Voice Broadcast, and IVR are tools for communication. Our job is to send a message and deliver it quickly, cheaply, and without flaw.
So what happens when we pull off the blinders and start having fun with our technology. The best (and the worst) emerges. In this case, both.
Aaron Wellman writes about an IceBreaker promotion that decides to let its hair down, toss back that Margarita, and grab a mike. IceBreaker used their IVR (Interaction voice recording) to allow consumers to create karaoke ringtones.
after checking online to see if you’re a winner, [it] calls your mobile phone and connects you to an IVR that lets you record a Karaoke that can be used as a ringtone.
It's a great use of the technology, and also a smart way to engage an audience. And it's fun to watch, especially if you like train wrecks (I've been to a lot of karaoke sessions - stick to your ranges, folks).
The original article came from a story by Kelly Hill in RCR Wireless News
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